Back in May we were contacted by Bar Business Magazine to offer our expert advice for an article about lighted liquor displays in their June issue. Check out what we had to say.
LET THERE BE LIGHT
Custom Jagermeister Liquor Display
In dark bars, of course, all of these features and components are reliant upon
great lighting schemes to make them not only appealing but simply viewable at all. In Denver, Colorado, Customized Designs (customizeddesigns.com) has been creating unique and specialized LED lighted products since 2004 for hotels, restaurants and bars such as MGM Grand and many other establishments across the U.S.
“I would say the biggest mistake people make when it comes to a liquor display, other than not having one, is not planning for one”
According to company Founder & Designer Brian Turnipseed, Customized Designs is the largest manufacturer of illuminated furniture, liquor displays and other LED lighted products in the U.S., and the largest manufacturer of LED lighted liquor displays in the world.
“Our best selling models are the standard style tiered displays,” says Turnipseed. “this is mainly because we have a lot of these displays in stock and the prices are significantly lower than our semi-custom and custom products.
LED Back Bar Shelves
“As for what’s trending, I would say that it’s an option that we offer, which is logos and branding. Adding logos and branding to our displays has become an increasingly large part of our business in recent years. A lot of our customers partner with their liquor reps and have them pay for the display and put the liquor brand’s logo on the front. Other bar owners just want to add a personal touch to it by adding their bar’s logo to the front because, let’s face it, in a world where virtually everything is mass produced overseas, there is something to be said about getting a custom-made item and being able to say, ‘This was custom made for us and it is awesome, while not having to take out a second mortgage on your home to pay for it.”
The liquor displays built by Customized Designs, all backed by a lifetime warranty, also include the best LED lighting system available on the market, as Turnipseed understands the importance of shining a light on any beautiful bar design. “It goes back to visibility, and the more visible your products are, the more likely they will sell.” he explains. “There are a lot of ways to use lighting to bring visibility to your back bar, and a lighted liquor display or lighted shelves is one of the easiest. If you have a nightclub or very dimly lit bar, then I would say a lighted display is absolutely essential. If your bar is already very bright, the LED lighting may not help you quite as much, but it surely can’t hurt.
Back Bar Display w/ Logo
There have actually been case studies on how lighting can affect the way people make purchases and the consensus are pretty much unanimous – your customers need to be able to see what they’re buying, and adding a lighted bottle display or lighted shelves is the easiest way to bring attention to your highest margin products.”
JUST DO IT
Putting your bottles on display would seem to be a no-brainer. People can’t buy what they don’t know is available. With temporary and permanent options available, building a back bar bottle display can be as easy and as beneficial as you need it to be when you want it to be.
“I would say the biggest mistake people make when it comes to a liquor display, other than not having one, is not planning for one,” says Turnipseed. “If you plan ahead just a bit, you really open up the possibilities in what can be done with your display to really make it yours, and not just what someone else has”
You can read the full article at BarBizMag.com
Find out more about our displays on the Bar Shelving page